She’s a patient–not a supply chain. So why spend more time thinking about product delivery than product development? This is the message that Cardinal Health has for medical device manufacturers, who are pressured now more than ever before to lower their prices. So they have to be more efficient, starting with how they deliver their products from the plant to the patient’s bedside. See more of the story here, in this Cardinal Health Print Ad.

For the next ad in the series, click here.